“Sexting”: a new word in the digital lexicon. And a hot button issue that has piqued the curiosity, ire and concern of everyone from parents to school administrators to policymakers to law enforcement and understandably, mobile carriers such as us. As you may already know, sexting is generally defined as the act of sending sexually explicit photos via cell phones (or over other electronic devices, including computers).

In and of itself, the idea of children sexting is eyebrow-raising. Add to the equation a sender or receiver who is under the age of eighteen and suddenly a problem of ever-growing proportions begins to unfold. Getting the word out to kids about the possible ramifications of sexting is the key. Child pornography charges, a jail sentence and having to register as a sex offender should deter them from sending a racy photo of themselves or someone else. And, even if these legal repercussions were to disappear, the emotional fallout would remain as would the effects such a decision could have on their future.

Our solution: education.

Recently, we partnered with the to create a PSA called “Textual Harassment.” The campaign focuses on the subject of “digital dating abuse,” and has been running on mobile, TV and web platforms.

Additionally, we hope to use this blog as a vehicle to drive the latest information, news and expert advice straight to you. Subsequently we encourage you to participate in what we see as an ongoing conversation about this highly sensitive subject.



Let us know what you think.